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NEW FROM YPULSE
z to a title

Your Gen Z and Alpha Tweens Primer for 2026

A 48-page magazine on how 8–24-year-olds across North America and Western Europe are living, working, and spending right now — written by YPulse's editorial team and backed by data from 400,000 young people surveyed annually in 7 markets.

BY THE NUMBERS Four numbers from inside the issue

From tween screen time to brand loyalty in 2026 — a preview of what the Z to A data insights say.

8

The average age tweens get on social media. Earlier than any generation before.

27

The age Gen Z say they'll truly feel like adults. Not 22.

+12pts

The jump in Gen Z brand loyalty in North America in one year.

96%

of 13–18-year-old girls believe they can create moments of joy in their lives.

Z to A sample spread

WHAT'S INSIDE Five sections, two generations, one primer.

How tweens, teens, and young adults are actually living, working, and spending right now.

Section 01

Life

How Gen Z girls are reclaiming joy, what a Friday night actually looks like, and how Gen Alpha is co-piloting household spending.

Section 02

Love

Why “private” is the new power move, and how dating app intent splits between North America and Western Europe.

Section 03

Work

The headlines say Gen Z is checked out. Their answers say something different — and so does who they want to manage them.

Section 04

Media

TikTok mini-shows are the new TV, gaming runs UK youth culture, and YouTube is the default screen for tweens.

Section 05

Brands

The 10 coolest brands on campus, how Gen Z wants brands inside their games, and the economics of treat culture.

 

TWO WAYS TO READ Order Z to A Now

Buy the digital edition, or add the limited edition print copy when it ships in late May.