YPULSE MCP
Your AI. Our data.
The real answers about youth.
Connect your AI to YPulse's 30 billion proprietary datapoints on Gen Z, Alpha, and Millennials. Now it can reason over them alongside your own numbers in a single prompt — every figure survey-backed and traceable to the study it came from. Make the call and stand behind it, inside the tool you already use.
YPULSE MCP WORKS ACROSS YOUR WORKFLOW IN
SEE THE DIFFERENCE YPULSE DATA MAKES
Generic AI gives you a reasonable answer. YPulse MCP gives you the real one.
Ask any AI about Gen Z or Gen Alpha and a brand, and you'll get a confident summary stitched together from the public web. Generalist tools mostly stop at 18, so generic AI fills the under-18 gap with guesswork. Connect YPulse MCP and the same question returns real numbers — awareness, purchase and recommendation likelihood, coolness, behavioral data — from 400,000+ interviews a year across North America and Western Europe, every figure traceable to a named study.
YOU
What do teens actually think about Coca-Cola despite growing health concerns around soda?
CLAUDE ONLY
Coca-Cola remains one of the most recognized and purchased beverage brands among teenagers. While health consciousness is rising among Gen Z, teens still consume soda at high rates — Coca-Cola benefits from strong brand recognition, cultural ubiquity, and marketing partnerships with music, gaming, and sports. Purchase intent tends to remain high even among teens who express concern about sugar intake.
CLAUDE + YPULSE MCP
Coca-Cola isn’t just surviving the health conversation among teens — it’s thriving. 92% of 13–17-year-olds are aware of the brand, and 80% drink soda daily or weekly, making teens the heaviest consumers across all age groups. Only 49% have even tried to cut back. Among teens who know the brand, 84% say they’re likely to buy it — a strikingly small gap between awareness and purchase. And rather than feeling guilty about it, 57% of teens say they treat themselves to a soda when they’re feeling down. Coca-Cola has become a self-care ritual for this generation, not a vice they’re trying to kick.YPulse Brand Tracker + Gen Z Vices Trend Report — North America, teens 13–17
TRANSPARENT BY DESIGN
Every answer shows its work.
Connect YPulse MCP and every figure your AI returns traces back to a real survey question, a named study, and a sample you can inspect. That's the closed, survey-backed corpus generic AI can't show you — 400,000+ interviews a year behind the numbers, so you can check the source before it goes in a deck.
Yes — despite the health conversation around soda, Coca-Cola still has a strong emotional pull with teens. 57% of North American teens say they treat themselves to a soda when they’re feeling down, so for this group it reads more like a comfort ritual than a guilty pleasure.📊 source ↗
- What’s behind that number
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The question asked
How much do you agree: “I treat myself to a soda when I’m feeling down.”
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The study
YPulse Gen Z Vices trend report, 2024
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The sample
n=264 · North American teens 13-17 · May 2024
Click the source and your AI opens the full study on YPulse.com — available to Prime and Pro subscribers.
THE NUMBERS BEHIND THE ANSWERS
Over 15 years of youth survey data that can't be replicated anywhere else.
YPulse coverage includes 8-39-year-olds in US and Canada; and 13-39-year-olds in the UK, France, Germany, Italy, and Spain
BUILT FOR RESEARCH WORKFLOWS
Youth data, shaped to the job.
REASON ACROSS SOURCES
One prompt. Every source it can reach.
Connect YPulse and your AI can reason over verified youth data alongside the media plan and the other tools it's already connected to, all in a single prompt. YPulse supplies its data through the connector and nothing flows back, so your AI does the reasoning while every figure stays traceable to the report it came from.
Cross-reference our media plan with YPulse’s Gen Z platform-usage data — where are we over-invested?
Your plan’s heaviest Gen Z spend is on Facebook, but that’s the lower-reach play: 78% of Gen Z 13-22-year-olds in North America use TikTok daily vs 65% on Facebook. Worth rebalancing toward where their daily attention actually sits.
DECK FASTER
From question to presentation-ready findings in minutes.
Your stakeholder wants a Gen Z readout by end of day. Ask your AI to pull YPulse's numbers, spot the trend, and write the takeaway — ready to drop into a deck before the meeting. What used to mean a research request and days of waiting now takes a single prompt.
The focus of Q3 should be on in-game shopping
Here's a deck-ready read on Gen Z and in-game shopping:
They're spending real money inside the games they play.
GO DEEPER
See how your numbers stack up.
Drop in your own awareness or purchase-likelihood number. Your AI lines it up against the YPulse benchmark for that category, drawn from the 1,400+ brands YPulse tracks with 13-39-year-olds across North America and Western Europe. You see where you're ahead, where a rival is gaining, and by how much — in the time it takes to ask. That's the read that used to take a research request and an analyst's afternoon.
Your Q2 purchase likelihood is 64% with U.S. teens, 4 points under the YPulse category benchmark of 68% — and the gap has widened since Q1:
Two tracked rivals now score above you.
SEPARATE SIGNAL FROM NOISE
Know if it's a shift or a fad.
Anyone can tell you what young consumers are into this week, your AI included. Only 15+ years of continuous tracking can tell you whether it's accelerating, cresting, or already over. Ask, and see the whole arc — so you can call a real generational shift before everyone else, and skip the fad that's already peaked.
This is a shift, not a fad.
Buy now, pay later use among young consumers has climbed from 25% to 35% since 2022 — up 10 points across four years, with no sign of cresting.