Brand Loyalty

This webinar provides a comprehensive summary of the key insights from one of our recent behavioral reports on Western Europe, Brand Loyalty. This report examines the true meaning of loyalty for different generations, the factors that keep young consumers attached to specific brands or products, and their engagement with rewards programs.

In this 30-minute webinar, you learn:

• How Gen Z and Millennials consider themselves brand loyal, but are actually loyal-ish
• What innovation, product experimentation, and improved products means to young Europeans
• How many are loyalty / rewards members