For Gen Z girls ... When life is chaos, joy is rebellion!
YPulse partnered with Reese Witherspoon's Hello Sunshine and Être to launch Sunnie and decode Gen Z's secret to happiness. Scroll down to read the report.
While headlines focus on Gen Z's stress and burnout, our research reveals a powerful counter-narrative: 96% of Gen Z girls believe they have the ability to create moments of joy in their lives. These young women are actively choosing agency over anxiety and joy over despair.
YPulse's Youth Strategy Studio in partnership with Etre interviewed 1,000 girls ages 13-18 to uncover how this generation reclaims power through intentional acts—curating feeds, protecting schedules, and building offline communities. These insights directly informed Hello Sunshine's new Sunnie platform, showing brands how to meet Gen Z girls where they are: bold, multidimensional, and ready to rewrite the rules.
→ Download "The Gen Z Rewrite: Joy is Rebellion" Report
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