You’ve seen the headlines—Gen Z is reviving granny hobbies, buying vintage tech, bricking their smartphones, and obsessed with film cameras. But is it all true or just hype? In this trend report, we dive into what analog and offline trends Gen Z is actually fueling and what their motivations are behind unplugging, going analog, and prioritizing IRL experiences over digital ones. From social media fatigue to print media’s revival, YPulse is covering all the latest trending topics about offline experiences and products—and identifying opportunities for brands to connect with Gen Z in tangible and memorable ways.
Report Length: 45 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada in May 2026. Western Europe report is based on a survey conducted among 2,500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy in May 2026
YPulse subscribers can read the full report and download the data on ypulse.com: Going Analog Trend Report.