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Make better decisions about Gen Z and Millennials when your insights are backed by over 400,000 annual youth interviews, 40 million annual datapoints, and trusted experts on 2 continents.
“Understanding young consumers is a job in itself - YPulse makes keeping up with Gen Z and Millennials on a daily basis not only possible, but more efficient and effective.”
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YPulse is the data-powered source of truth on youth trends, behaviors, and brands. Get the high-level analysis, insights—and even data access—you need to make strategic business decisions you can feel great about.
Find the right subscription for you and your entire organization.
Every weekday YPulse analysts dive into our proprietary data and insights to bring you concise, thoughtful analysis on youth culture and trends.
* Single-seat licensing only
YPulse experts deliver over 100 reports annually on the youth trends, brands, and behaviors that are shaping our world.
Scroll down to see just what we cover.
* Enterprise licensing only
Monitor brand performance among 13-39-year-olds, including traditional KPIs like awareness, perception, purchase intent, and youth-centric ones like coolness, authenticity, and inclusivity.
Benchmark against competitors and gauge brand health compared to competitors and market position.
Spot emerging trends, changes in consumer behavior, and fluctuations in metrics to adapt strategies.
Guide marketing, communications, even human resources using insights from brand and survey data.
Mitigate risks by detecting early warning signs of changes in brand image, reputation or performance.
* Enterprise licensing only
In addition to our monthly trends, our annual survey and report topics include:
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