Gen Z is bringing back the movie theater! Streaming was supposed to kill the theater (and maybe it did for a while), but now we're seeing Gen Z lead the movie revolution. YouTube directors, horror box office hits, fan edits online, and Letterboxd culture has taken over the movie scene. And now with AI, movie-making is a whole new game. So what is making Gen Z interested in new movies, what genres do they want to see, and how can movie studios (or independent YouTubers) build the next big box office hit for this gen of moviegoers? And how can regular brands tap into movie culture? All this and more in the Back to the Movies report.

Join Chief Content Officer MaryLeigh Bliss and Trend Coordinator Sira Sartori for this 30-minute webinar exploring the latest trend report.