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Rihanna’s Savage x Fenty was identified as the most inclusive brand by Gen Z consumers across North America and Europe.
That’s right, Rihanna’s singing may have made her a star, but building inclusive brands is what made her a billionaire.
Keep scrolling to find out:
↓ See the Top 10 and more below.
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SCORE: 61%
SCORE: 60%
SCORE: 58%
SCORE: 54%
SCORE: 52%
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SCORE: 48%
SCORE: 47%
SCORE: 46%
SCORE: 44%
With a wide range of sizes, models of different body shapes and sizes in its campaigns, and a focus on empowerment and self-love, Savage x Fenty ranks as number one among Gen Z’s top inclusive brands. Plus, the brand’s strong social media presence—including partnerships with some of their favorite influencers— makes it easy for Gen Z to connect with and stay up-to-date on the latest trends.
SCROLL DOWN TO SEE THE COMPLETE TOP 50
SCORE: 53%
SCORE: 52%
SCORE: 51%
SCORE: 50%
SCORE: 50%
SCORE: 49%
SCORE: 48%
SCORE: 46%
SCORE: 46%
SCORE: 45%
When we talk about brands that “reflect diversity,” we’re referring to brands that prioritize inclusivity across all areas of their company. For young consumers, a brand that truly reflects diversity is one that creates products and services for a range of sizes, skintones, gender expressions and more—also demonstrating a commitment to diversity and inclusion through their hiring practices.
To truly reflect diversity, a brand needs to make a concerted effort to hire and represent a wide range of individuals, make sure their product offerings are inclusive of this diverse generations—and then be transparent about these efforts.
Rankings are determined by the average reflects diversity score — one of 20 youth-centric metrics tracked with the YPulse youth intelligence platform. YPulse conducts thousands of weekly interviews with 13-39-year-olds across North America (n=2,500) and Western Europe (n=2,500). This dataset was generated from interviews with 13-21-year-olds conducted between 2/28/2022-2/26/2023.
