Karissa Zigarovich & Kaley Mullin
Global Head of YouTube Brand, Reputation & Entertainment Insights
Brand Strategy & Audience
In our latest “What’s Working” webinar, YouTube’s Karissa Zigarovich (Global Head of YouTube Brand, Reputation & Entertainment Insights) and Kaley Mullin (Brand Strategy & Audience Insights Lead) will share how they established an internal Trends Council to empower the organization to execute on initiatives in a culturally resonant way.
Karissa and Kaley will share what goes into developing new trends, how these trends shape brand marketing, and a few trends that the Council is keeping its eye on.
The discussion will be moderated by YPulse VP of Content MaryLeigh Bliss who will also share insights on some upcoming trends that youth marketers will need to know.