WEBINAR

Gen Z 101: Unlocking and Outlasting Microtrends

with YPulse Chief Content Officer
MaryLeigh Bliss
and YPulse Content Marketing Manager
Anastasia Pelot
Register Now
Register Now
July 26, 2022 | 1 p.m. ET
MaryLeigh Bliss
YPulse Chief Content Officer
Anastasia Pelot
YPulse Content Marketing Manager

Night luxe. Dark academia. Cottagecore. A new microtrend seems to pop up daily, leaving many marketers scrambling to jump on board or even decipher it. But before you even wrestle with a #CoastalGrandma vibe shift, you need to understand the common Gen Z values and behaviors behind the microtrends. By understanding these foundational elements, you’ll be able to build holistic youth marketing strategies that can not only speak to current microtrends, but outlast them as well.