Banks want to be a part of the metaverse and corps like JPMorgan Chase and Quontic are the first to enter.Earlier this year, YPulse predicted the metaverse will be a focus for many brands and banks are the latest to join the virtual party. Both JPMorgan and Quontic, a smaller NYC based digital bank, are furthering development in Decentraland to kick start the future of mobile banking, but they’re each taking very different approaches. JPMorgan believes stepping foot in the metaverse early will give them a head start on a potential “$1 trillion market opportunity” and their digital Onyx Lounge, “named after its platform of Ethereum based services, features a roaming tiger, spiral staircase and a portrait of CEO Jamie Dimon.” On the other hand, Quontic welcomed customers by hosting a virtual launch party with a DJ and NFT giveaway. This approach, similar to how many brands are winning over users of the metaverse, is more focused on user experience, and Quontic says JPMorgan’s approach might come across as “very self-promotional.” (MarketingDive)
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