More young consumers are flocking to dollar stores in the wake of inflation.

More young consumers are flocking to dollar stores in the wake of inflation. YPulse research shows 41% of Gen Z and Millennial back to school shoppers are planning to make a purchase at the dollar store; and according to both Dollar Tree and Family Dollar, even higher-income Americans are opting to shop at their stores more than ever before. Dollar General reports that “most of this new influx of customers are making $50,000 to $75,000 a year, and some make up to $100,000 a year…[whereas before] The core Dollar General customer typically [had] an annual household income of $40,000.” As inflation continues to draw financial hardships, it’s simply making more sense for them to shop items they can get for cheap. For example, young consumers are swapping liquid detergent for powder since they’re “usually cheaper and more potent than liquid ones, theoretically making each load of laundry cheaper.” (MarketWatch)