For Gen Z and Millennials, mental health has always been a priority, but the continuing influence of COVID has made it even more of a focus for them, and for those trying to reach them. YPulse’s Mental Health report explores what young people are doing to cope with their stress and anxiety and the opportunity brands have to provide resources, advice, open discussions, and content to help them deal with and improve their mental wellness.
Download the full report for insights on:
- How young people are adapting to the uncertainty COVID continues to bring and how it is impacting their mental health
- What they are doing / using to cope with the stress and anxiety in their lives
- How young consumers want brands to participate in discussions around mental health and entryways for brands to get involved in the topic
- Millennial parents early jump on their kids’ mental health and what they want from brands
Report length: 12 pages
North America report is based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in December 2021
Western Europe report is based on a survey of 1300 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in December 2021
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: Additional activities young people are doing / interested in doing to help improve their mental health, how many have spoken to a professional about their mental health, and how mental health compares to physical health in terms of importance.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent
