Gen Z and Millennials believe it is up to their generation to stop climate change from getting worse. And they need help from brands as they change their behaviors in reaction to their eco-anxiety. This sustainability report digs into the overwhelming worry about climate change among young people and how they want brands to help combat this issue through the products they make and the activism they preach.
Download the full report for insights on:
- Gen Z and Millennials worry around climate change
- What young people want from brands to help them be sustainable
- The responsibility brands have to be advocates
Report length:11 pages
Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in February 2022
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: What young people have changed about their lives to fight climate change, eco-friendly products they have bought or are interested in buying, and how often young people worry about climate change.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent
