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STATE OF THE NORTH AMERICAN TWEEN ALPHA
TWEENS
2026

Go beyond the headlines and discover the real truth about 8–12-year-olds across North America. YPulse's upcoming Alpha Tweens 2026 report provides a high-level overview of who tweens are, how they spend their time, and why they matter to every brand trying to reach the next generation of consumers.

Alpha Tweens 2026 draws its insights exclusively from YPulse's Tweens subscription, which is based on quarterly interviews with 1,500 tweens (and includes insights from 10,000 Millennial parents).

Book a meeting with us today to get your copy.

 

Book a meeting. Get the report.
YPulse Tweens Is Trusted By
Google YouTube Hasbro e.l.f. Scholastic

Tweens are the hidden decision-makers in the household

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They influence what gets bought, introduce brands to their parents, and are forming their first brand loyalties right now, inside games and creator feeds, years before they have purchasing power of their own. Book a meeting with us now to get Alpha Tweens.

Tweens by the Numbers

99%
of 8–12-year-olds play video games, mobile games, or both
84%
have wanted to buy something an online creator recommended
78%
of tween parents say their children introduce them to new brands
70%
have purchased from video games or virtual worlds — vs. 58% from a brand website
45%
have already used an AI chatbot

This report is a starting point. YPulse Tweens keeps you current.

Tweens Fan (1)
YPulse Tweens delivers ongoing expert insights on 8–12-year-olds across North America — 1,500 quarterly interviews with additional insights from over 10,000 parents for a 360-view of the tween household. Everything you need to stay ahead.

Quarterly reports

Fresh waves of tween research covering media, gaming, shopping, tech, and hobbies — packaged into clear strategic direction your whole team can act on.

YPulse AI, tween-trained
All tween data integrated with YPulse AI. Immediate answers at your fingertips — whether you’re a seasoned researcher or brand-new to the space.

Full survey data access
Nearly three dozen banner points in our data files — cut by age, gender, and region, without needing a research background to use them.

Daily insights on Tweens, Teens, and Young Adults
Ongoing news coverage of tweens, teens, and young adults across North America and Western Europe, included with every subscription.